Sprouse has designed what he calls a “pop, fun, MTV kind of red, white and blue” line of clothing, summer toys and sports gear in honor of Independence Day. Skateboards, air mattresses, inner tubes and Frisbees splashed with Sprouse’s patriotic designs will be sold at rock-bottom prices. Boot-cut jeans, muscle T’s and flip-flops screaming u.s.a. will all retail for less than $20. The line–which Sprouse has named Americaland in honor of the Minnesota heartland where he spent a month last summer at Target headquarters–hits stores this weekend and will be available only until early July.
Target planned the American theme before patriotism was hip; Sprouse submitted his designs late last August. While the couturier worries that some might think he is exploiting the tragedy of September 11, he is also excited to be bringing his art to the masses through Target, a store he used to visit often as a teen in Indiana. “The graffiti will be on a lake with some kid sitting in an inner tube with a Big Gulp in his hand, instead of just on fancy handbags,” Sprouse says. What could be more American than that?
